Ben Cena on Publishing, Marketing Strategies, and the Human Touch in Writing
In this episode of Wisdom on the Front Porch, LS Kirkpatrick sits down with Ben Cena to explore his journey in the publishing industry. They discuss the role of books in problem-solving and the unique human element in writing that stands apart from AI. Ben shares the impact of personal stories in publishing, effective marketing strategies for authors, and the challenges faced in the industry. They delve into the significance of a dedicated publishing team, author preparation, and solutions for busy clients post-consultation. The conversation covers revitalizing books post-publication and assessing a book's potential. Ben concludes with his insights and ways to connect with him.
Key Points
- Books that solve real problems and offer unique perspectives are more likely to stand out and succeed in the market.
- The personal touch and authenticity in storytelling cannot be replicated by AI, making human-authored content more impactful and enduring.
- Successful book marketing starts with strategic choices from the title to the cover, and involves consistent effort and engagement to ensure the book reaches and resonates with its intended audience.
Chapters
| 0:00 | |
| 0:25 | |
| 1:59 | |
| 4:07 | |
| 6:38 | |
| 9:02 | |
| 10:14 | |
| 12:49 | |
| 15:22 | |
| 20:26 | |
| 24:54 | |
| 31:20 | |
| 39:52 | |
| 40:25 | |
| 42:36 |
Transcript
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