Ben Cena on Publishing, Marketing Strategies, and the Human Touch in Writing

In this episode of Wisdom on the Front Porch, LS Kirkpatrick sits down with Ben Cena to explore his journey in the publishing industry. They discuss the role of books in problem-solving and the unique human element in writing that stands apart from AI. Ben shares the impact of personal stories in publishing, effective marketing strategies for authors, and the challenges faced in the industry. They delve into the significance of a dedicated publishing team, author preparation, and solutions for busy clients post-consultation. The conversation covers revitalizing books post-publication and assessing a book's potential. Ben concludes with his insights and ways to connect with him.