Joshua Altman on Storytelling, Trust Building, and Media Strategies for Entrepreneurs

S2 E146 • Sep 10, 2026 • 44 mins

In this episode of Wisdom on the Front Porch, LS Kirkpatrick chats with Joshua Altman from Beltway dot media about reshaping perception and building trust. Joshua delves into the story and brand framework, the four languages model, and its real-life applications. They explore podcast listening habits, audience engagement strategies, and the impact of social media algorithms. Joshua also discusses targeting audiences with paid ads, working with startups, and enhancing media relations. Emphasizing the importance of identifying needs, promoting products, and building trust, the episode wraps up with contact info and closing remarks.

Key Points

Building trust is crucial for any business transaction, whether it's B2B or B2C, and should be a primary focus of communications strategies.
Tailoring content specifically for each social media platform, rather than using a one-size-fits-all approach, can significantly improve engagement and effectiveness.
A successful long-term communications strategy involves ongoing efforts in media relations, content creation, and leveraging multiple touchpoints to shape perception and build a recognizable brand.

Speakers

LS Kirkpatrick

Host • 28%

Joshua Altman

Guest • 71%

Chapters

0:00	Introduction and guest welcome
0:26	Joshua Altman's role at Beltway dot media
1:38	Reshaping perception and building trust
2:28	Story, narrative, and brand framework
4:18	Four languages model overview
6:03	Real-life applications of the four languages model
9:13	Podcast listening habits
12:44	Engaging audiences through multiple touch points
16:01	Choosing the right social media platforms
21:37	Customizing and repurposing content for platforms
27:03	Algorithm impact on social media
30:11	Targeting audiences with paid ads
32:04	Working with startups and established companies
33:08	Media relations and visibility
34:13	Developing media skills
36:03	Identifying real needs vs perceived needs
38:36	Promoting a book or product
40:30	Building trust and brand recognition
42:28	Methods to build trust and exposure
43:03	Contact information and closing remarks

Transcript

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