Terry Whalin on Publishing Myths, Author Strategies, and Modern Book Marketing
In this episode of Wisdom on the Front Porch, LS Kirkpatrick chats with Terry Whalin about the publishing world. They discuss the role of an acquisitions editor, the importance of a strong book proposal, and tips for aspiring authors. Terry shares insights on ebook giveaways, targeted distribution, and Morgan James Publishing's unique approach. They emphasize managing author expectations and the need for ongoing book promotion. Key lessons from "10 Publishing Myths," the value of entertainment-focused books, building a social media presence, and persistence in writing are highlighted. The episode wraps up with common author mistakes, the importance of endorsements, and ways to connect with Terry Whalin.
Key Points
- Authors should focus on creating a detailed book proposal as a business plan, outlining their target audience and marketing strategies.
- Persistence and consistent promotion are crucial for an author's success, even years after a book's publication.
- Building a personal platform through blogs, newsletters, and direct engagement is more reliable than relying solely on social media platforms for book marketing.
Chapters
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| 1:07 | |
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| 9:30 | |
| 10:23 | |
| 12:52 | |
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| 19:33 | |
| 22:34 | |
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| 27:37 | |
| 28:32 | |
| 29:22 | |
| 30:35 | |
| 32:18 | |
| 34:23 | |
| 34:44 | |
| 35:21 | |
| 36:46 | |
| 38:31 |
Transcript
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